We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

Welcome to the new era of digital marketing, where artificial intelligence is no longer hidden behind the scenes, but rather front and center. Synthetic media and virtual influencers are redefining ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

The metaverse and virtual reality worlds offer a whole new avenue for advertisers and marketers. But a new study led by a ...

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...