Auburn Hills — Deep inside the sprawling Chrysler Technology Center is a metal structure equipped with sensors that Stellantis NV engineers call their "virtual reality arena." Stepping into this VR ...

Car buyers today want more than a test drive and a handshake. They’re looking for convenience, transparency, and a shopping experience that feels tailored to them. Thanks to rapid advances in digital ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...

Automotive design studios are magical places. Often found hidden behind two or three levels of locked doors, accessible ...

When Ford engineer Elizabeth Baron (pictured) dons 3D goggles and walks through a virtually empty room at Ford’s virtual reality lab in Michigan, she sees the most recent design changes to cars such ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Virtual reality headsets will be popular gifts this holiday season, as more and more companies dip their toes into the cyber-ecosystem. From virtual golf experiences to gaming and meditation retreats, ...