TV’s annual “upfront” negotiations, when networks try to sell as many TV commercials as possible, is a tough, high-pressure moment. But here’s some relief for NBCUniversal, Disney and Paramount: They ...
The former London home of EssenceMediacom on Theobalds Road has a slightly forlorn air. A giant sign above the boarded-up, revolving-door entrance reads “General Demolition”, with the tagline ...
The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce. With the mega-merger of rival holding companies IPG and Omnicom ...
WPP is preparing another major rebranding and will rename its media management arm GroupM, according to multiple reports. The new name will reportedly be WPP Media. WPP officials said the company was ...
The news that WPP was sunsetting the GroupM brand is not a shock. While still not officially confirmed, the marketing world is now seeking to understand one of the biggest (potentially) changes in ...
TV's annual "upfront" negotiations, when networks try to sell as many TV commercials as possible, is a tough, high-pressure moment. But here's some relief for NBCUniversal, Disney and Paramount: They ...
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