"I wouldn't call this a rebrand, but really a refresh to reflect who we are today," Walmart U.S. Chief Marketing Officer William White tells Fortune. "The Walmart of today is very ...

A lot of people are hating on the Walmart logo redesign, but if you've ever been a third grade girl, you can tell that the ...

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

When Penguin Group and Random House merged in 2013, they fused their names into a sleek new typeface logo. Penguin's logo of ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.

You did notice the new logo, didn't you? Probably not. That's because it's the old logo, just a little thicker. Walmart's ...

Walmart’s logo now uses a chunkier font compared to ... It has also sharpened its assortment of clothing, electronics, home furnishings and other goods. In addition, it has bolstered its online ...