Our last post, The Art of Email Sign Up: 18 Dos and Don’ts continues today with welcome email tips. The welcome message is a type of triggered email, and as such, should fire when the context is hot.

When you have a new employee joining your company, you want to make a good impression. You want to help them feel part of the team. And you likely have important first-day information to share, such ...

Email is inarguably a top marketing channel for communicating and connecting with customers and prospects—and converting those prospects into paying customers. Considering that there are myriads of ...

Do you know that, “the average open rate for welcome emails is a whopping 50 percent making them 86 percent more effective than email newsletters?” Every e-commerce retailer sends a welcome email ...

The vast majority of opted-in subscribers these days are usually either inactive or they haven't yet placed their first order. Getting new subscribers to make their first purchase is the first barrier ...