Almost a year after Google announced its open-source, royalty-free WebM video format, YouTube began transcoding newly uploaded videos into the format. YouTube says the majority of its most viewed ...

If you have been using YouTube long enough, chances are you are aware that YouTube primarily generates revenue through advertising. As of 2023, the most commonly-used YouTube ad formats include ...

YouTube had been slow to accept vertical video but they're on board now. Credit: Jaap Arriens/NurPhoto via Getty Images If you weren’t sure about vertical video before, you can be sure about it now.

In the ongoing battle between YouTube and viewers when it comes to ads and ad blockers, the streaming video site may have found a compromise, at least for live streams. On its features and experiments ...

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers ...