Many sports teams have easily identifiable mascots such as the Wildcats or Tigers. That's not the case for the Indiana Pacers ...

Despite having over 200 years to develop a brand and marketing, Indiana University lacks in one area— it has no mascot. It’s not for a lack of trying. During the 1900s, IU tested out a slew of mascots ...

Even during playoff time, Boomer, the Indiana Pacers mascot, found time to inspire middle-school students in Wolcott.

Take the LA Clippers or the Indiana Pacers for example. It may not be immediately clear what these teams represent — and a mascot doesn't necessarily help. Indiana's mascot is a panther named ...