If you’ve scrolled through TikTok, you’ve likely seen the hashtag #fyp, followed by #foryoupage. They mean the same thing: For You page, TikTok’s portal into content it thinks you might like.

You're on TikTok wondering just WTH is going on in this strange virtual land, and just when you think you've got it all figured out, someone comments 'FYP' on a video and you're back to square one.

Read more about our approach → The Direct Message Methodology Some days, it feels like TikTok’s “For You Page” (FYP) knows you better than you know yourself. Videos appear before you’ve ...

Brush up on Gen Z’s favorite buzzwords because they’ve officially entered our lexicon. Merriam-Webster has revealed the 200 new words they’ve added to the dictionary’s 2024 edition ...

It seems like every #core under the sun has existed on the internet, tickling the fancy of all aesthetics that matter. Cottagecore? Live out your country town dreams, love. Gorpcore? Pass the Tevas.