How important are online ratings and reviews? Our annual CXresearch found 85% of U.S. customers say ratings and reviews help them decide if they want to make a purchase.

When people think of customer reviews, they often focus on leaving negative feedback if something goes wrong. However, it’s ...

What is the Matrix Method, and why should I use it ... Do not try to fully complete a review matrix before reading the articles. Reading the articles is an important way to discern the nuances between ...