Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third quarter.

and an agricultural community known for farm-fresh cuisine. Located in southwest Wisconsin's Driftless Area within Vernon ...

Wisconsin is home to some of the most beautiful lavender farms in the Midwest. These farms offer visitors the chance to ...

The scenes follow her journey as she plants that ... farmer who produces Lay's potatoes out of his Wisconsin farm alongside his family, including his own 'little farmer' daughter." ...