The best part about this trend is that it's flexible. Stay true to the original Y2K references by reaching for cool-toned ...

18 Y2K Fashion Brands That Are Making a Comeback. Story by Ariana Quihuiz ... We're talking about brands like Juicy Couture and Van Dutch, instantly recognizable thanks to emphatic logos.

The “cultural relevance” of the brand, Benitez told Business of Fashion, makes the apparel here to stay, especially with “the movement of Y2K brands and what they represent to a younger ...

Even as savvy Gen Zers embraced its Y2K-era wraparound frames, Oakley remained ... Oakley is a brand that “doesn't like to look back,” says Brian Takumi, Oakley’s Vice President of Brand ...

CROCS have launched an iconic design in collaboration with a much-loved Y2K brand – and people joke that ”chavs are gonna go crazy” over the drop. Two big names in the world of fa… ...

Y2K culture offers an emotional escape from today’s pressures – brands that tap into this nostalgia can offer an emotional reset and a counterbalance to today’s uncertainty, especially prevalent among ...

Across multiple presentations, two clear themes emerged – collectables and Y2K nostalgia. These themes go beyond just fleeting fads. They speak to a deeper cultural shift. "It's easy to dismiss ...