If one views the streaming wars as a battle of viewing time, the true victor would not be Netflix but YouTube Still, it did not make much sense to consider YouTube alongside SVODs like Netflix when ...

For years, Netflix sat comfortably at the top of the streaming mountain, rewriting the rules of television along the way. But while the platform focused on maintaining its dominance, YouTube was busy ...

Brian Fuhrer stared at the numbers in front of him and was certain somebody had made a mistake. It was the summer of 2017, and the veteran Nielsen data cruncher was in Tampa reviewing the results from ...

The two giant video companies have far different strategies, but the same goal: controlling your TV set. By John Koblin For many years, Netflix executives bristled at the notion that the company ...

As the year begins, the Netflix-YouTube rivalry stands as the most consequential story in new media. Photo: Josh Edelson/AFP via Getty Images Such will be the dawn of Netflix’s foray into the vast, ...

Analysts say Alphabet-owned platform’s evolution is one of the defining media shifts of the decade YouTube has overtaken Netflix in average daily viewing among users around the world, according to ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Netflix's next move against YouTube should be an embrace of "high-value short-form content," Wells ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. It’s become accepted wisdom in some circles that Netflix has "won" the streaming wars — a story that ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Netflix has been one of the top Google searches in the last month ...