Adidas has sold its last pair of Yeezy sneakers and a turnaround is in sight after ending its partnership with controversial rapper Ye – but now the sneaker giant is bracing for a sales hit from ...

For the year, Adidas generated revenue of around €650 million ($696 million) from Yeezy, down from €750 million ($803 million) in 2023. More from Sportico.com Federer-Backed On Brand Projects ...

Adidas announced on March 5 that it had sold the last of its Yeezy sneakers, the lucrative footwear line created with rapper and designer Ye. The German sportswear giant framed the milestone as ...

Adidas has removed all Yeezy products from its website after Kanye West’s complaints. On Tuesday, Ye had criticized the brand for continuing to promote and benefit from his Yeezy designs […] The post ...

German sportswear giant Adidas has reported a return to profitability after selling off its remaining "Yeezy" stocks, finally ...