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Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye ...
For the year, Adidas generated revenue of around €650 million ($696 million) from Yeezy, down from €750 million ($803 million) in 2023. More from Sportico.com Federer-Backed On Brand Projects ...
Rich Fury / VF20 / Getty Images Several months after Adidas ended its partnership with rapper Kanye West, the company is releasing some of its Yeezy sneakers in an effort to sell off remaining ...