Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own ...

On Monday, July 7, the beloved General Mills brand announced that starting July 8, fans can grab the new Cinnamon Toast ...

The General Mills brand of cereal is 'rewriting the rules of breakfast' with its new, limited-edition collaboration.

Amon-Ra St. Brown joins other NFL players on limited-edition cereal boxes for General Mills’ Cereal Training Camp promotion.

Many people have a favorite cereal. Whether it is sweet cinnadust to start the day or a touch of luck before a big game, people crave those favorite flavors. This new cereal mix will have everyone ...

The touchdown celebration lasted less than a second - and will live forever. Further proof of its longevity just landed on a ...

Try the new Cinnamon Toast Crunch Hormel Black Label Bacon Flavored Cereal, a smoky, sweet treat only sold at Walmart.com for a limited time.

Bacon lovers are in luck, because Cinnamon Toast Crunch just released a new exclusive flavor: the Cinnamon Toast Crunch Bacon ...

Ever wanted to have breakfast with Ja'Marr Chase? Now you can! Well, sort of.The Bengals' star wide receiver will be featured on boxes of Lucky Charms cereal, beginning this fall.Chase is one of three ...

M y favorite breakfast candy cereal will always be Cinnamon Toast Crunch—partly because it doesn’t taste as sugary-sweet as some others ( cough Fruity Pebbles cough ). Plus, the cinnadust-infused milk ...

General Mills and Hormel teamed up to release Cinnamon Toast Crunch-flavored bacon last fall, a sweet-and-savory first for ...

Yahoo Sports’ Jason Fitz spoke with the Minnesota Vikings wide receiver about the team’s transition to the former first round pick at quarterback and why he’s excited for the former Michigan Wolverine ...