Djerf founded her clothing brand in 2019 with her partner and CEO Rasmus Johansson. Since 2019 Djerf Avenue has gone beyond clothes, releasing accessories and homeware which have been adored by fans.

Matilda Djerf responded to backlash over a recent report accusing her of fostering a toxic work environment at her company, Djerf Avenue. The 27-year-old entrepreneur addressed the allegations in ...

The Djerf Avenue website says, “Djerf Avenue is my safe space, and I hope that translates to all of you through the products and content we create.” (Image: Djerf Avenue/ Instagram) ...

Earlier this year, on March 27, Djerf Avenue Beauty finally debuted with Breezy Styling Mist and the On the Go Styling Gel, two multi-tasking styling products. Courtesy of Djerf Avenue Beauty.

Djerf Avenue brought in around $35 million in revenue, according to BBC. What Did Matilda Say About the Accusations? View this post on Instagram. A post shared by Matilda Djerf (@matildadjerf) ...

Popular style influencer Matilda Djerf issued an apology Tuesday following a shocking report on allegations of a toxic workplace at her company, Djerf Avenue.. One employee described working at ...

Djerf and her boyfriend Rasmus Johansson co-founded Djerf Avenue in 2019, and the brand sells Scandinavian-inspired "clean girl" clothing in muted colors, as well as cosmetics and homeware.

Djerf Avenue founder Matilda Djerf has responded to the allegations levelled by former employees about an alleged toxic working environment. The 27-year-old CEO took to Instagram to address the ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO ...

Matilda Djerf responded to backlash over a recent report accusing her of fostering a toxic work environment at her company, Djerf Avenue. The 27-year-old entrepreneur addressed the allegations in ...