Genesis is no Land Rover. The Korean automaker is not known for blending off-road performance and luxury into a single, capable package. Nonetheless, the Genesis GV80 Desert Edition exists, and it appears to be a pretty good effort overall.

This rugged GV80 features a Midnight Blue body with a horizontal white stripe running over the hood and front fenders, a reference to the color scheme on Ickx’s helmet from his

Genesis has created an exclusive edition of the GV80 SUV, named "Desert Edition", to celebrate the 80th birthday of Jacky Ickx, the 1983 Dakar Rally winner and brand ambassador.

Jacky Ickx recounts his 6,000km journey in GV80 Desert Edition from Bisha to Shubaytah as part of the 2025 Dakar Rally During the journey Ickx stopped at each bivouac to share his insights

The motorsport legend, now 80 years old, completed this year’s 6,000km Dakar Rally in a special edition off-road version of the GV80 SUV built for him by the luxury Korean maker.