In a video shared to Crumbl’s Instagram account Monday, Joe joined his famous siblings — Kevin Jonas, 37, and Nick Jonas, 32 — as they took over Crumbl’s kitchen, helping to bake the newest cookie to be featured from their brand.

"Pairing our iconic cookies with Rob's Backstage Popcorn and The Jonas Brothers is a match made in music heaven," says Crumbl cofounder Sawyer Hemsley, via People. "The brother's go-to snack is something that needs to be shared with our customers and we can't think of a better way to kick off 2025."