Eternia awaits as the newest member-exclusive Masters of the Universe Origins figure arrives from Mattel with Sharella ...

Is the future of play here, or is it a little too smart for comfort? We broke down Mattel's collaboration with OpenAI to ...

The collectibles will be available starting July 24, and include the DeLorean from 'Back to the Future' and the "bigger boat" ...

Is Mattel endangering your kid's development by shoving AI into its toys? The multi-billion dollar toymaker best known for ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

Mattel sped out of the gate with its first wave of San Diego Comic-Con exclusives, which featured favorites like Monster High and Nintendo’s Mario Kart, but the company was only getting started. After ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel is back with an impressive and exclusive collection of collectibles for San Diego Comic Con 2025 like new Hot Wheels ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...