Eternia awaits as the newest member-exclusive Masters of the Universe Origins figure arrives from Mattel with Sharella ...

The collectibles will be available starting July 24, and include the DeLorean from 'Back to the Future' and the "bigger boat" ...

Is Mattel endangering your kid's development by shoving AI into its toys? The multi-billion dollar toymaker best known for ...

Is the future of play here, or is it a little too smart for comfort? We broke down Mattel's collaboration with OpenAI to ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel sped out of the gate with its first wave of San Diego Comic-Con exclusives, which featured favorites like Monster High and Nintendo’s Mario Kart, but the company was only getting started. After ...

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...