Microsoft has rolled out a "This is an Xbox" campaign, attempting to show all the different places you can play Xbox games that are not on literal Xboxes.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Microsoft CEO Satya Nadella discussed the gaming strategy behind their new campaign, claiming almost everything is an Xbox.

Microsoft Gaming CEO Phil Spencer told Bloomberg last month he was pleased with the results of Xbox games launching on PS5 ...

Speaking as part of the annual shareholders meeting, Nadella revealed that he feels "very, very good" about Xbox as things ...

Xbox finally delivered the strong games it needed this year, but its mixed messaging left Microsoft's vision for the future ...

The strategy for Xbox moving forward will continue down the path of multiplatform focus, as Microsoft CEO Satya Nadella ...

Responding to a question from Microsoft investor relations vice president Brett Iversen, Nadella reflected on the company’s ...

Microsoft CEO Satya Nadella has reaffirmed his plan for Xbox going forward is to allow players to “enjoy Xbox on all devices.

Satya Nadella spoke to Microsoft’s shareholders ... a lot of focus went to Nadella saying “we are redefining what it means to be an Xbox fan.” But while that went into the headline, few ...

It’s also a major shift for the millions of people who have been Xbox fans for decades now, and the company says it’s ...

Microsoft seems to be shifting from Xbox exclusivity to bring future first-party games to PlayStation but at most, sticking ...