Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or ...

The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose ...

Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your ...

AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and ...

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting ...

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." ...

Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your ...

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions ...

New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.

TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search ...

Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic ...