Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected ...

Education-led marketing provides clarity and builds trust, helping B2B buyers overcome complexity and make informed purchase ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

Social Media Marketing - Trust in recommendations from social media influencers varies widely between older and younger ...

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache. Yes, I love alliteration, but that's not the reason—it's ...

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

Catch up on select AI news and developments from the past week or so (in no particular order): Mistral triples revenue after enterprise chatbot rollout. Mistral AI launched the enterprise version of ...

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development. The report was based on data from a survey conducted ...

Explore how a multicultural marketing mindset and cultural intelligence drive business growth, helping brands connect ...

The adtech industry is shifting as publishers demand transparent, performance-driven SSP partnerships focused on revenue ...