Truist is the product of the SunTrust and BB&T merger. The new bank has a new logo, one that will start appearing in the Tampa Bay area later this year.

Truist will begin marketing the brand in Miami in conjunction with next month’s Super Bowl, then employ a “boom and echo” approach that will feature high-profile advertising, Wilson said in an ...

Truist unveiled its new logo Monday. The merged bank said, “Truist Purple, the defining color of the new brand, is the combination of heritage BB&T burgundy and SunTrust blue.” ...

Truist, the merged name of BB&T and SunTrust, unveiled its logo Monday, soon to be plastered on bank branches and stadiums across the U.S. The logo, which features two sideways “T”s inside of ...

Truist Financial Corp. has unveiled a purple color scheme and a new logo for the merger of BB&T Corp. and SunTrust Banks Inc. The Charlotte-based bank, which debuted Dec. 6, has its community bank ...

Truist, formerly SunTrust and BB&T, reveals its identity and logo The purple comes from a combination of BB&T burgundy and SunTrust blue. To stream 11Alive on your phone, you need the 11Alive app.

Truist Financial in Charlotte, N.C., is seeking to emphasize customer experience and technology with its new logo. The $470 billion-asset company, formed by the $30 billion merger of BB&T and SunTrust ...