Uber just unveiled its new logo. Instead of the stylized white and black “U,” the new design features an image that the company calls the “atom and bit.” While a few offered… ...

Uber just gave itself a new look. The popular car service app rebranded itself Tuesday when it unveiled a new logo, dispensing with the recognizable "U" against a black background, and replacing ...

Have you ever looked a company’s blog post announcing a rebranding strategy and thought, “Wow, what a rude way to describe your thought process.” If you haven’t, now is your chance. A ...

Uber has announced it is making changes to its logo and Android and iOS app. Firstly, Uber is doing away with the “bit and atom” -inspired square-inside-a-circle logo that was introduced back in ...

CNN–Uber has a new logo, and the Internet is not pleased. Instead of the stylized white and black “U,” the new design features an image that the company calls the “atom and bit.” While a ...

The next time you whip out your phone to hail an Uber but don’t see the black and white icon anywhere on your screen, don’t worry—the app is still there. You just might not recognize it at ...

NEW YORK — Uber has a new logo and lots of people hate it. Instead of the stylized white and black "U," the new design features an image that the company calls the "atom and bit." While a few ...