Today, it's all about the 'clean girl' aesthetic—one that exudes sophistication, simplicity and a sense of natural radiance. This style, which emphasises minimalism and timeless beauty ...

Tarte Cosmetics and Trü Frü have partnered to launch the Maracuja Cherry Crush Lip Collection and limited-edition Trü Frü Tarte Cherries. The cherry girl aesthetic trend is rising in popularity.

It's the diametric opposite of the reigning trends of the last five years, like the "clean girl" aesthetic and coquette ...