News

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.
Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.
It’s not HBO, it’s Max — but the new standalone logo for Warner ... for a new monochrome color palette that, either purposefully or not, evokes the longtime branding of HBO.