Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

It's not HBO, it's Max - but the new logo for Warner Bros ... for a new monochrome color palette that, either purposefully or not, evokes the longtime branding of HBO. The rebrand, which was ...