When Coca-Cola attempted to revolutionize the multi-billion soft drink industry in 1985, no one predicted the failure and backlash that was to come. Coca-Cola announced on April 23 that year that the ...

Coca-Cola with cane sugar is available alongside the original formulation. This is just an additional option for folks who ...

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many saying ...

In many ways, adding a third player into the greatest of all time argument (GOAT) for sodas would be like debating Michael ...

PHILADELPHIA -- The date was April 23, 1985, and Coca-Cola was ready to share with the world its newest creation - one it hoped would be talked about for generations to come. Well, they got their wish ...

Today’s marketing moment was chosen by Phil Herr, senior vice president at Millward Brown. Below, see why the 1985 launch of 'new Coke' is his favorite marketing moment. My favorite moment is ...