Philadelphia 76ers center Joel Embiid dissed Adidas and Under Armour when promoting his new Skechers basketball shoe.

The 2024-25 NBA season reached its thrilling conclusion earlier this week, but basketball fans still have reasons to be excited. Retailers are marking down the prices of the best sneakers from this ...

The 2025 NBA Finals did not disappoint, going all the way with seven competitive games. The players were not the only ones competing on the court; so were all of the major sneaker brands. Of course, ...

Kevin Durant played his last game in a Phoenix Suns uniform during an unceremonious 109-98 loss to the Sacramento Kings on April 13. Five days later, Nike officially launched Durant's 18th signature ...

Every year, each team hosts their annual NBA Media Day. In addition to fielding questions from the media, players get to put on a fresh uniform and lace up clean sneakers for their photo shoots. These ...

EXCLUSIVE: Sean Menard’s docuseries The Sneaker Boom explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s, and we’ve got a trailer for the ...

As one of the league's leading pregame and postgame sneaker philanthropists, known for giving away his kicks to young fans in every arena, Utah Jazz star Donovan Mitchell took yet another step in ...

Like his Utah Jazz teammate John Stockton, Karl Malone wore Converse shoes early in his NBA career. Stockton later signed with Avia, then ultimately ended with Nike. Meanwhile, Malone went to L.A.

Dwyane Wade explains Stephen Curry’s sneaker free agency and why its impact stretches beyond basketball and shoe deals.

More than five years since his untimely passing, the late Kobe Bryant remains one of the most influential people in the NBA. While he may no longer be with us, Bryant's legacy remains with his Nike ...

Already this season, we're seeing players take themselves less and less serious with their custom sneaker themes, perhaps none more than the first week of December. His latest pair took on a much ...