The brand began selling merchandise wholesale before opening retail locations in Los Angeles, New York City and Montreal in ...

SHOPPING: Vita Coco brings Y2K vibes to NYC with nostalgic mall pop-up that will feature new flavors, Limited-Too clothing, and food court vibes.

A former product manager for a men's clothing brand in the Flatiron District claims the company used his name and likeness in an ad campaign that mocked him and twisted his name to sound like ...

Thanks to a new creamsicle-flavored Vita Coco drop, you can browse baby tees from the Y2K retailer this weekend like it’s 2003 ...

An independent New York City clothing brand named As Ever has expressed concerns after Meghan Markle renamed her lifestyle brand ‘American Riviera Orchard’ to ‘As Ever’. A small New York ...

Meghan Markle's "As Ever" rebrand was hit with another roadblock after a New York City clothing brand of the same name spoke out.

Emily is a New York-based writer and InStyle's evergreen and special projects editor. The Italian brand Diesel made a name for itself by breaking rules, selling pre-destressed denim via provoking ...