Ten years ago, Marissa McTasney sold her first pair of pink work boots – the trademark product of her company Moxie Trades Ltd. – to a U.S. customer through her online store.

Moxie Trades is the home of the original pink work boot for women, and the brainchild of Marissa McTasney, who happens to be full of moxie. As a woman working in construction, Marissa needed boots to ...

Pink work boots, hard hats and tool belts can represent more than symbols of female contractors -- in the case of Moxie Trades, a successful line of women's construction apparel, ...