Jamie Lee Rodriguez of Merrick appears in a new commercial for Ruffles potato chips that stars basketball legend LeBron James. Credit: Ruffles By Anne Bratskeir Special to Newsday December 23, 2021 ...

Entitled “Ruffles D.N.A. with LeBron James,” the commercial features the song “DNA.” by Kendrick Lamar. It is now airing nationwide and also available to watch on Frito Lays’ YouTube page .

17-time NBA All-Star LeBron James has collaborated with the Official Chip of the NBA, Ruffles, for a multi-year partnership empowering fans to celebrate and embrace all of life’s obstacles ...

LeBron James, whose journey from a hardscrabble childhood in Akron, Ohio to NBA superstardom has earned him a parallel career as a high-scoring marketer, sees his story interwoven with those of ...

LeBron James, whose journey from a childhood in Akron to NBA superstardom has earned him a parallel career as a high-scoring marketer, sees his story interwoven with those of four other underdogs in a ...

This collection of stories was then wrapped in LeBron James’ own reflection on a childhood spent fatherless and at times homeless. The entire spot is backed by Kendrick Lamar’s “DNA”.

Ruffles is teaming up with LeBron James on the Own Your Ridges campaign, which aims to inspire consumers to unapologetically own what makes them unique. 12/20/2021.

Local skateboarder, Justin Bishop never gave up on his passion after losing his vision at the age of 25. Now, he's being featured in the Ruffles D.N.A. Campaign featuring LeBron James. You can ...

Ruffles and PepsiCo are donating $3 million USD over three years to the LeBron James Family Foundation to continue the work to uplift communities through education. To learn more, visit OwnYourRidges.