In the 1970s, graphic designer Milton Glaser brought a New York state tourism advertising campaign to life with his I NY logo, changing souvenir shops forever. About 50 years later ...

The state has launched I Love NY’s new integrated summer tourism and travel campaign, which includes two new ads running ...

New York State Police are changing the color of its patrol cars with “a nod to tradition.” New patrol vehicles will feature a gray body with gold stripes starting in 2025, a shift from the ...

Though originally designed for a state tourism campaign, the logo quickly came to represent the city’s soul. Glaser was already a giant in the design world—co-founder of New York Magazine ...