Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

CMOs are under intense pressure to increase revenue and improve efficiency. The problem is that many of their traditional ...

The overwhelming majority of generative AI programs have so far failed to deliver significant business returns. Research ...

A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...

IQ and technical skills are important, but emotional intelligence is the sine qua non of leadership. by Daniel Goleman Every businessperson knows a story about a highly intelligent, highly skilled ...

The two most important days in your life are the day you are born and the day you find out why. —Mark Twain Scott A. Snook Scott Snook is currently an Associate Professor of Organizational Behavior at ...

Our guide to all things strategy, from “adjacency expansion” to “value stick.” by HBR Editors What is strategy? This question may be familiar if you’re a seasoned HBR reader: It’s the title of a ...

We are in a new era. For-profit businesses are tackling social and environmental issues, nonprofits are developing sustainable business models, and governments are forging market-based approaches to ...

You know the scenario. It could be in an online meeting, or perhaps you are seated around a boardroom table. The meeting leader asks everyone to briefly introduce themselves. Suddenly, your brain goes ...

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. These require sophisticated, sustainability-based management. Yet ...

The questions senior leaders are asking about gen AI have evolved since LLMs first entered the mainstream: It’s less about if they should experiment with gen AI, and more about how to do so ...

Cross-border flows plummeted in 2020 as the Covid-19 pandemic swept the world, reinforcing doubts about the future of globalization. As we move into 2021, the latest data paint a clearer — and more ...