Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or ...

The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose ...

Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your ...

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting ...

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." ...

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions ...

New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.

TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows ...

Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic ...

Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really ...