Ankita Agarwal | Director, ad operations | IPG Mediabrands: At just 28, Ankita Agarwal has made a name for herself as a leader who can stand her ground. “At such a young age, she can effectively hold ...

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...

This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the ...

Leo Burnett was the biggest victor at the Southeast Asia Agency of the Year (AOY) Awards 2023, winning a total of 15 awards, and edging out Ogilvy, which picked up 13—five shy of its 2022 tally. Leo ...

Filipino fried chicken favourite Jollibee has claimed the top spot in SEA’s top 10 food brands. The leading fast-food chain in the Philippines and the second fastest-growing restaurant brand in the ...

Unless you currently live in the Stone Age, you would have noticed that we are currently in the midst of the largest wave of migration ever seen worldwide, and global cities today are becoming more ...

John Wren, who has led Omnicom since 1997, is preparing his business for its biggest and most ambitious deal yet with the acquisition of rival Interpublic Group (IPG). The deal will create the world’s ...

As part of our International Women’s Day 2024 coverage, Campaign looks at the state of gender representation in markets in Asia Pacific together with senior female leaders who experience in these ...

Spikes Asia has just announced the Grand Prix and special awards winners in the 2024 Spikes Asia Awards at the live ceremony held at the Swissotel The Stamford in Singapore's central business district ...

Marketers create more brand blunders than one would think, and these blunders can cause brands a lot of harm. Some of them, if they are lucky, escape with just a touch of public ridicule and shaming.

Publicis Media recently laid off dozens of workers in the US after they ignored the company’s return-to-work policy. According to a source, a number in the high double digits but fewer than 100 were ...

"Corruption has been rife in many Olympics as well as in World Cups. It's like an ancient plague," says Peter Humphrey, a former corporate fraud and corruption investigator in China who has worked for ...