With marketing budgets under pressure and return on investment (ROI) scrutiny intensifying, brands are increasingly pivoting ...

Famous Innovations has elevated four key leaders across strategy, partnerships, and creative functions at its Delhi office ...

Speaking to e4m, Manoj Dhobal said that while broadcasters have implemented the price hikes, DTH platforms cannot pass the ...

The Revenge’ is emerging as a case study in how projected footfalls are translating into measurable advertising value ...

The campaign is being prominently displayed on digital screens at prominent railway stations, including the Delhi-Katra Vande ...

Designed to inspire aspiration at scale, the campaign elevates everyday cityscapes into moments of possibility, reinforcing ...

TVS Motor Company (TVSM) has announced the launch of a new campaign for its flagship electric scooter, TVS iQube. “This marks ...

Sonia Arora has been promoted to Director, Consumer Insights at Pernod Ricard India. The news has been shared by Arora in a ...

Content heads say microdramas can't replace long-format content but act as a complementary layer; opens up new ...

With AI-led discovery reshaping visibility and new content ecosystems driving engagement, India’s traditional marketing model ...

From emotional storytelling to indulgent food moments, brands found different ways to connect with festive sentiment this ...

The allotment of the land on which the UNI’s Rafi Marg office was located had already been cancelled. UNI appealed this ...