Marketing Strategy - Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in ...

As AI-driven search and AI browsers reduce traditional traffic, websites are evolving from destinations into infrastructure ...

The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus. The annual report was based on an analysis ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Its annual report was based on an analysis of major brands around the world. The researchers ...

There are many approaches to pricing. These include cost-based, going-rate, target profit, cost-plus, and break-even approaches. When you think about it, all of these approaches to pricing a product ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Catch up on select AI news and developments from the past week or so: Google launches Gemini 3 and bakes it into search from Day One. Google has unveiled Gemini 3 and immediately wired it into its ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

Artificial Intelligence - Some 88% of in-house marketers believe generative AI tools will replace some of the services ...

B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.