A study by the ANA and Stein shows most budgets still chase short-term demand. The few who unify brand and demand report ...

As a juror in the B2B category at The Drum Awards Festival, Jon Burke explains how AI is reshaping marketing, why brand and ...

Less healthy food (LHF) ads will soon be banned on TV before 9pm in the UK. Food marketer Olaf van Gerwen of Chuck Studios ...

From Sky’s Premier League breakthrough to Apple’s iconic campaigns and now Uber’s EMEA advertising, Paul Wright shares the ...

The work from DDB Paris features striking portraits that were broadcast live on digital screens across Roissy-Charles de ...

The hair serum brand is betting that LinkedIn isn’t just for résumés and job posts, but the next growth channel for beauty ...

It’s just one finding from a new WPP report on senior marketers’ visions for advertising’s near future. We sit down with the ...

Forget dashboards – doing data right is all about making better decisions. Our buyer’s guide distills the best of our Data ...

The Drum sits down with the world-renowned cosplayer to discuss her new campaign with Bic, her creative process and what her ...

A new report profiles the lurkers and the leaders in social media marketing’s newest town square: the comments section.

As a juror in the Experiential category at The Drum Awards Festival, Warner Bros. Pictures’ Dallas Duckett shares why ...

The work for diaper brand Peachies comes from independent creative director Gemma Phillips, who is also the creative director ...