This WARC Guide provides a summary of new thinking and best practice on ecosystem brands. Ecosystem brands open new markets and revenue streams by connecting products, services and experiences.

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Big Tech, retail media and smart TV OEMs have joined the fight for TV ad dollars, further fracturing an already fragmented market. Viewing of YouTube content on TV devices is rising, especially in ...

WhatsApp commerce, social media, and gamification amplify festive campaigns; technology helps blend tradition with interactive, personalised experiences. Retail shopping events now rely more on ...

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WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown. Every week we’ll guide you round the latest thinking on a key topic, ...

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Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

The iconic “You’re Not You When You’re Hungry” campaign has delivered ten years of success for Snickers. Stephen Whiteside from WARC explains why consistency, local relevance, and humor have all ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.