Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what’s next?

Duolingo recently announced the "death" of its mascot, Duo. After making several hints that the app's users could resurrect the owl, the event is now underway.

On February 11, the pesky owl's death was announced on X and the statement read, "Authorities are currently investigating his cause of death and we are cooperating fully. Tbh, he probably died waiting for you to do your lesson, but what do we know."

This is one of the weirder promotions done by an app in recent months. The company even made a video showing Duo being killed by a Cybertruck.

Duolingo's mascot, Duo the Owl, was killed by a Cybertruck but has now been resurrected in a viral marketing stunt.

The language app Duolingo has released distressing footage showing the moment their green owl mascot was killed after the company revealed the bird had 'died'