Moving forward, a logo of simplicity that boldly displays the letters “FSU” in gold with garnet outlining takes the forefront of the university’s brand as the new academic mark.

TAMPA, Fla. — A new academic logo for USF that cost nearly $50,000 to design and refine is a huge dud with students, who have started a petition to bring back the old academic logo.

Moving forward, a logo of simplicity that boldly displays the letters “FSU” in gold with garnet outlining takes the forefront of the university’s brand as the new academic mark.

Last Fall, the University of South Florida unveiled a new academic logo (pictured below). It was met with controversy and pushback from students and alumni. Then in March, the school slightly ...

Florida State University’s website, social media pages and buses are all decked with a new logo following a recent — and subtle — rebranding. Moving forward, a logo of simplicity that boldly ...

A new school logo for USF that cost nearly $50,000 to design and refine is a huge dud with students, who have started a petition to bring back the old academic logo.