Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships.

Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad ...

For a new campaign, a celebrity star can feel like a need-to-have, especially if you’re a QSR brand that doesn’t have decades of equity invested in its own signature characters and assets. But we’re a ...

A click in Creative Studio enables a conversational chat that provides access to the AI-powered tool. The agent will ask for ...