Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships.

Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad ...

For a new campaign, a celebrity star can feel like a need-to-have, especially if you’re a QSR brand that doesn’t have decades of equity invested in its own signature characters and assets. But we’re a ...

A click in Creative Studio enables a conversational chat that provides access to the AI-powered tool. The agent will ask for ...

Geared toward small businesses, the agent can handle everything from suggesting product taglines to generating custom music and voiceovers.

Some online platforms have already said that new rules applicable from October are unworkable. View on euronews ...

This year, Campaign is pleased to announce a total of nine new categories: content team, social media team, AI creative studio, design studio, fastest-growing agency, global agency, influencer agency, ...

Equativ, the end-to-end media platform, has announced a new strategic partnership with Trainline, the European independent rail and coach travel app. Thanks to ...