Header bidding, and the wrapper solutions offered by sell-side platforms (SSPs) can be difficult concepts to get your head around. The technology itself is complex, and this complexity is further ...

Digital Marketing & Ad Tech News Unwrapping Google’s ad tech antitrust case—header bidding, Amazon and programmatic markets ...

The Book Big Ad Agencies Don't Want You to Read: "Hacking Advertising" Reveals How to Slash Ad Production Costs by up to 70% Industry Veteran's Disruptive Blueprint Shows How to Create Better Ads ...

The deal, which is expected to close in the second half of 2025, would create the world's largest advertising agency, with 100,000 employees and annual revenue of $26 billion.

Advertising giant Omnicom Group said Monday that it has agreed to acquire rival Interpublic Group in a merger that will create the biggest ad agency in the world. The deal, which is comprised of ...

The Association of National Advertisers (ANA) recently released a 58-page report on kickbacks happening in the ad industry. The report claims US ad agencies unethically padded their profits with ...

It owns well-known ad companies including McCann Worldwide and the ad-buying giant IPG Mediabrands. Omnicom was created in 1986 as part of a three-way merger of ad agencies including BBDO Worldwide.

Tombras, a third generation family-owned ad agency on Gay Street, won Ad Age's Agency of the Year. The agency is expanding offices, clients and creative approaches, but it will stay headquartered ...