A cryptic post, a brooding black and white visual, and a tag. That is all Adidas India needed to set social media guessing.

Adidas is applying bold animal prints to its low-profile Tokyo sneaker. See new orange tiger and green leopard styles here ...

Jesser brings in former Adidas GM Eric Wise to help scale Bucketsquad, betting on speed, authenticity, and deeper real-world ...

Puma has hired footwear industry veteran James Carnes as its new senior vice president of creative direction in hopes of ...

From muscle massagers to responsive compression and infrared light, tools that aid performance recovery are on the rise from ...

Japanese brand everyone, founded by former 1LDK director Ryo Miyoshi, is teaming up with adidas Originals for a second ...

Exclusive: Wales have been with Adidas since 2013 but now look set to swap to a different kit manufacturer ...

It’s one of the most recognisable brands in the world, but Nike is facing a major crisis after its share price plummeted to a ...

"at-above-post addthis_tool" data-url=" has appointed former Adidas executive James Carnes to the newly created role of senior vice president of creative direction as it looks to sharpen its brand ...

Despite tariffs, rising costs, and real financial pressure, Canadian donations through Adyen Giving – the company's global checkout donation platform used by leading brands worldwide – grew 3x from ...

EssenceMediacom, part of WPP, has handled the adidas account since 2018 and retained it after MediaCom merged with Essence to ...

Golden State Warriors star Steph Curry believes his surprising sneaker free agency gave him a new appreciation for the game ...