Today, brands sell dreams, possibilities and idealized versions of ourselves—not products—and it's a powerful strategy.

The organization that filed the proposed class action alleges marketing for the product tricks parents of young children who ...

Our ability to track and target users cross-channel has never been greater. But can a brand stand out if everything starts to ...

An 18-hour crackdown on TV and radio alcohol advertising has officially come into force. The watershed ban ensures a daytime ...

In his college courses at Stanford University, Jehangir Amjad poses a curious question to his students: Was the 1969 moon ...

If you do not allow these cookies, you will experience less targeted advertising. Third party analytics cookies to understand ...

The Mahakumbh is set to attract over 400 million visitors, transforming it into a marketing goldmine for brands like ...

Introduction to the power of marketing for small businesses; As far as the world of small businesses is concerned, the ...

Amazon Retail Ad Service will allow sites to show “contextually relevant ads in the right place and at the right time” in ...

Three weeks later, Zhao got a bill from Synchrony Bank, which owns CareCredit, the largest medical credit card company in the ...

Amazon's new Retail Ad Service allows any retailer to offer advertising on their digital platforms using the tech that powers ...

Major players like Coca Cola, Patanjali, Unilever, Dabur, Airtel, Vodafone, ITC, Amar Ujala, Park+ and IIFL have planned ...