Psychology should be the fifth “P” in marketing. No matter how thoughtful your product design, how competitive your price or how strategic your promotion, it’s psychology that ultimately drives action ...

When companies market services it is quite different than marketing products. Here we go through four ways services are ...

From eco-minded Boomers to health-conscious Millennials to price-sensitive Gen Zers, organic consumers are everywhere but ...

For the first time, federal health officials are taking aim at telehealth companies promoting unofficial versions of ...

See all the honorees of Fast Company’s 2025 Innovation by Design Awards in the advertising and marketing category.

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

After decades of making sanitation products for the service industry, Ecolab Inc. is now selling an AI tool to help ...

Following trade tensions with the United States, many shoppers are going out of their way to buy Canadian products. But some ...

The U.S. Food and Drug Administration issued warning letters to Eli Lilly , Novo Nordisk and telehealth firm Hims & Hers ...

The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and ...