Today, brands sell dreams, possibilities and idealized versions of ourselves—not products—and it's a powerful strategy.

An 18-hour crackdown on TV and radio alcohol advertising has officially come into force. The watershed ban ensures a daytime ...

Mark Marshall is in Las Vegas to unveil a suite of new products, and tout a jam-packed lineup of tentpole events coming to ...

Where many brands seem to fall short is in confusing their desired outcomes with the reality of their markets.

Cybersecurity is big business, and tech companies often sell their products based on fear. These campaigns are often rooted in what I call the technology vs. user cycle, a feedback loop that creates ...

In his college courses at Stanford University, Jehangir Amjad poses a curious question to his students: Was the 1969 moon ...

If you do not allow these cookies, you will experience less targeted advertising. Third party analytics cookies to understand ...

The Mahakumbh is set to attract over 400 million visitors, transforming it into a marketing goldmine for brands like ...

Introduction to the power of marketing for small businesses; As far as the world of small businesses is concerned, the ...

Images of unhealthy products such as chocolate bars, soft drinks, and fast food will be banned from public transport, in a ...

Amazon Retail Ad Service will allow sites to show “contextually relevant ads in the right place and at the right time” in ...