The fashion concierge, called Alma ... Alma responds with a link to view the content on the Aesthetic website, where consumers can shop the look or add it to a collection board called Lookbook.

The new e-commerce tech company allows customers to redefine their style and shop their favorite looks directly on social media platforms like Instagram.

The fashion concierge, called Alma ... Alma responds with a link to view the content on the Aesthetic website, where consumers can shop the look or add it to a collection board called Lookbook.